10 creative ideas for your next promo video

Video is a powerful tool when it comes to reaching and forming a connection with audiences. Maybe you’re thinking of using video to promote your organisation, service or product but are feeling stumped for ideas. To help you out, we’ve come up with ten creative video ideas for your next promo video.

What is a promo video?

A promo video, or promotional video, is a video that advertises or promotes something. This could be a service, product, event, business or mission. It allows you to convey key information to your audience in a visually engaging way.

Perhaps you want to promote the opening of a new exhibition or attraction, are launching a new product or service, or want to share the mission of your company or organisation. A promo video is a great medium to achieve this. 

A promo video also offers a great opportunity to spread brand awareness and create a lasting impression with your target audience.

Why is video marketing so powerful?

In 2023, video reached more than 92% of users online making it one of the most popular mediums for consuming content. Whether you’re trying to gain more supporters, customers or just raise awareness, video offers the opportunity to reach a wide audience. 

How to make a promo video

There are many steps involved in making a promo video. First, you need to consider who your target audience is. With this in mind, spend time thinking about what your messaging will be. Do you want people to purchase something or visit somewhere?

Before you start filming, you’ll need to draft up a script, plan out your shots by creating a storyboard, decide who will appear in the video and source locations. 

With everything ready to go, you’ll need to get your hands on a camera or hire a professional video production company (like Sheeran Media) to shoot your video. Once your video has been shot and edited, you’ll want to get some feedback from colleagues or friends. This provides an opportunity to make improvements and changes to the final video.

10 creative promo video ideas 

So you’d like to create a promo video, but are struggling to come up with a concept. Here are 10 ideas to get you started.

1. Introduce your organisation or business 

Use this as an opportunity to introduce people to your organisation or business. Consider answering questions like: what do you do, who do you help, what is your brand story?

2. Introduce your team

Introducing your team helps to give a human face to your work. Ask them to talk about what their job involves, the difference your organisation or business makes in your sector and why they love working at your organisation or business.

3. Tell a story

Has someone been positively impacted by the work of your business? Has your product or service solved a problem for a customer? Do you want to tell the history of a moment in time or an event? 

Use video to bring a story to life which benefits your business or aligns with a campaign you're running.

4. Explain your mission

If your company has a particular mission at its core, then a promo video is a great way to highlight this. 

If you’re trying to reduce plastic waste by producing a reusable bottle, then show the difference your product is making. If you’re helping people get fitter and healthier by running a gym, then show the impact this is having on your customers. 

Most importantly, make sure you explain why this mission is important to you.

5. Use animation

Animated videos can be a great medium to explain or promote something to an audience. 

Animation can be used to break down a complex subject or describe a step by step process so it’s easy to understand. Animation can also help when visuals are limited.

6. Highlight a product or service

Focus your video on one product or service and sell it to customers. This might include introducing the problem, showing how the product or service solves it, hearing from customers who have benefitted from it, and then details as to how to order or book it.

7. Answer questions

Ask customers or colleagues to send in questions and then film your team answering these in a Q&A video. This is a great way to develop a relationship with your audience and give your organisation or business a human face.

8. Capture testimonials

One of the best ways to promote yourself is to get other people to do the job for you. 

Ask past and present clients or customers to appear in a testimonial video explaining why they love your product, service or mission. This will help you build credibility for your brand.

9. Drive recruitment

When expanding your team, try using video to connect with potential applicants and persuade them to apply for your open positions. 

You could try highlighting why your organisation or business is a great place to work, the benefits they might enjoy, introduce the existing team or show the difference they could make by working for you.

10. Show behind the scenes

Everyone loves the opportunity to take a sneak peek behind the scenes to see how something is made or run. 

Take viewers behind the scenes by creating a video which shows how a particular product is made or how you offer your services to customers. Maybe even consider capturing a day in the life video, where you briefly document your day.

We’re Sheeran Media

You might have reached the end of this article and thought that you’d like some help from the professionals to create your next promo video. 

We’re Sheeran Media. An all in one content creation company with expertise in video, podcasts, animation and social media graphic design. If you have a video you need support with, then get in touch. We’d love to help!